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How Inter-connected Communities Empower Marketers in Ramadan
Ipsos research reveals new and interesting insights about the Holy Month of Ramadan and how people's attitudes, lifestyles and behaviors are changing.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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UAE's Saturday is the New Friday
Majority of Arab expats and local nationals say Saturday is the new Friday.
Asian and Western expats were evenly split for both Saturday and Sunday. -
Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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UAE: Popular Diets on Social Media
Which food diets are the most popular on social media in the UAE and worldwide?
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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Environmental, Social and Governance (ESG): What Matters to Consumers across MENA
Environmental, social, and governance issues take the front seat among corporations in MENA.