Advertising

digital ad measurement
Advertising News

Statex Digital 2.0

ADEX is set to redefine digital ad measurement with the launch of Statex Digital 2.0, the most comprehensive ad monitoring solution in MEA.
Dubai Riyadh UAE KSA AI Advertising Agencies
Advertising Survey

From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers

AI hype is everywhere, but are advertisers truly prepared to harness its full potential?
billboard street mena
Advertising Survey

MENA 2021 Ad Spend

MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
Beyond gender | Advertising | Ipsos
Advertising Survey

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
Media in MENA
Advertising Survey

The Anatomy of MENA 2020 Ad Spend

Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.
We don't need to talk about ads
Advertising Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
Advertising in MENA
Advertising Survey

Impact on Advertising During COVID-19 Outbreak in MENA

Since the COVID-19 pandemic hit the MENA region, drastic changes took over the media advertising industry.
Advertising Survey

MENA Advertising Expenditure Dissected

Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.
Ipsos joins IAB in GCC
Digital Survey

Ipsos joins IAB in GCC

Ipsos in UAE is now a member of the IAB in GCC, a not for profit trade association for digital media, data-driven marketing and advertising.
Virtual Reality: Hype or the Future?
Virtual Reality Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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