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  Advertising Publication

  MISFITS: How creativity in advertising sparks brand growth

  Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

  02.08.22
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  Global Advisor Survey

  Seven in 10 Australians say that abortion should be legal in all or most cases

  Proponents outnumber opponents in 22 of 27 countries surveyed

  02.08.22
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  Inflation Publication

  Ipsos Update – August 2022

  With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

  01.08.22
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  Inflation Survey

  Four in ten across 28 countries expect their disposable income to fall over the next year

  New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

  30.07.22
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  Sustainable Development Survey

  Taking steps towards sustainable travel

  Global Ipsos polling finds many people are open to becoming more sustainable tourists.

  28.07.22

• Understanding Asia

  Understanding Asia takes a look at the latest Ipsos research into society, markets and people within the APEC region. A monthly newsletter curated for our region.

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  Society Survey

  What Worries the World – July 2022

  Concern about inflation continues to rise and is the top worry for the fourth month in a row.

  21.07.22
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  Survey

  Introducing Synthesio’s trend discovery engine: Topic Modeling

  Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!

  11.07.22
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  Refugees Survey

  3 in 10 incorrectly believe their country is one of the biggest hosts of refugees globally

  Two thirds of Australians support allowing in more refugees from Ukraine

  07.07.22
• Society Publication

  Ipsos Life In Australia

  The Understanding liveability across Metropolitan and Regional Australia reports are drawn from the Ipsos Life in Australia project – the nation’s largest annual study of community values and liveability.

  06.07.22
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  Omnichannel Publication

  Ipsos Update - July 2022

  Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

  01.07.22
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  Market Research Publication

  One Mind, Many Truths - A Podcast with Ben Page

  Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

  27.06.22