Insights Hub

All content

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  Customer Experience Publication

  Putting in the Effort: Why treating customers fairly is key to business success

  Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

  11.01.22
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  Public opinion Survey

  Opinions about AI vary depending on countries’ level of economic development

  Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.

  05.01.22
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  Ipsos Update Publication

  Ipsos Update - January 2022

  We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

  04.01.22
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  Omnichannel Publication

  Up close and personal: Humanising omnichannel

  Humanising omnichannel means seamless customer journeys are just the start.

  03.01.22
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  Coronavirus Survey

  32% say that Coronavirus is one of the biggest issues facing their country today

  As Omicron spreads, Coronavirus returns to its position as the world’s top concern – with Poverty & Social Inequality just behind.

  21.12.21

• Understanding Asia

  Understanding Asia takes a look at the latest Ipsos research into society, markets and people within the APEC region. A monthly newsletter curated for our region.

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  Climate change Survey

  Despite the increase in extreme climate events, citizen mobilisation for climate change is not growing

  A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries  across five continents, covering two-thirds of the world’s population and featuring the biggest CO2 producers. Every year, EDF publishes an international status report on opinions, knowledge, expectations and levels of engagement in relation to climate change, as matter for reflection and to contribute to the constructive search for solutions for the future.

  21.12.21
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  Trust in Professions Publication

  A Year in Review - 2021

  What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

  20.12.21
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  Trends & Prospective Survey

  Eight in ten Australians expect a better year in 2022

  Majority of Australians expect more extreme weather events next year as a consequence of climate change

  19.12.21
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  Insights Publication

  Building the business case for AI-enabled consumer intelligence

  Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.

  17.12.21
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  Global Advisor Survey

  Global consumer confidence remains stable despite the emergence of the omicron variant

  No significant shift in sentiment seen in most countries surveyed.

  16.12.21
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  Banking & Financial Services Survey

  Consumers worldwide report experiencing higher prices

  In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.

  14.12.21