Insights Hub

All content

  • Business Survey

    34% of companies in the EU say that corruption is a problem when doing business

    Ipsos European Public Affairs' latest Flash Eurobarometer survey for the European Commission aims at measuring EU businesses' attitudes towards corruption.
  • Media Survey

    Television is the primary news source for 75% of EU citizens

    A dedicated Eurobarometer survey conducted by Ipsos for the European Parliament takes an in-depth look at media habits, trust in different media sources as well as attitudes towards the threat of disinformation.

  • Survey

    Introducing Synthesio’s trend discovery engine: Topic Modeling

    Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
  • Holidays Survey

    Vacation inflation: Red-hot prices cooling excitement for travel

    But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.
  • Globalisation Survey

    One in three incorrectly believe their country is one of the biggest hosts of refugees globally

    Excluding Turkey, Colombia and the US, who are the actual top 3, this means that 3 in 10 in the rest of the countries surveyed incorrectly overstate the true position of their country, according to data from the UNHCR for 2021.
  • Consumers Publication

    Brand leaders share top tips for scaling social intelligence

    Synthesio expert shares social intelligence program best practices and mistakes to avoid .
  • Consumer Behaviour Publication

    Ipsos Update - July 2022

    Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
  • Consumer Behaviour Publication

    Ipsos Update - July 2022

    Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
  • Beyond the Hype: Innovation predictions in the era of Machine Learning

    Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
  • Society Publication

    Gene Therapies: The Moment of Truth

    Are physicians and patients ready?
  • Market Research Publication

    One Mind, Many Truths - A Podcast with Ben Page

    Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
  • Globalisation Survey

    What Worries the World – June 2022

    Concern about inflation continues to rise, now worrying almost four in ten people globally.