39% of Canadians (+10) will spend less on holiday gifts this year; 58% of them say it’s because of rising everyday costs

Almost four in ten (39%) Canadians anticipate spending less on gifts this coming holiday season, an increase of ten points since last year, with those aged 35-54 (44%) reining in their spending the most. Four in ten (40%) plan to spend the same as last year (-9 pts compared to October 2023). Just one in 10 (11%) Canadians plan to spend more this year compared to last year (-2pts).
 

Canadians are also worried about using and paying off credit cards, with four in ten (43%;+2pts) concerned that they won’t be able to pay off their credit card after the holidays and over a third are concerned they will need to use additional credit (i.e., a new credit card, line of credit, or loan) to afford holiday spending this year (36%; +1pt). Concern that they will not be able to feed their families (39%, +1pt) is similar to October 2023.
 

These are some of the findings of an Ipsos poll conducted between December 6 and 10, 2024, on behalf of Global News. For this survey, a sample of 1,001 Canadians aged 18+ was interviewed online. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.8 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:
Sean Simpson
Senior Vice President, Ipsos Public Affairs Canada 
+1 416 324 2002
[email protected]

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