• Survey: Ipsos
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  • Despite Easing Inflation, 43% of Canadians Still Concerned about Feeding their Family, Rising to 54% among Parents

Despite Easing Inflation, 43% of Canadians Still Concerned about Feeding their Family, Rising to 54% among Parents

Six in ten Canadians are concerned they can’t absorb any unexpected costs of $1,000 or more (63%, rising to 72% among parents).
Six in ten Canadians are concerned they can’t absorb any unexpected costs of $1,000 or more (63%, rising to 72% among parents). The same proportion (63%) are concerned that the economic hardship will mean they have to delay future plans or life projects like buying a home, starting a family, travelling etc.A third of parents tell their kids ‘no’ more to deal with the higher cost of living, while three in ten parents have reduced back to school spending and 16% of parents have cut back on organized sport. Over half (55%) of Canadians have cut back on dining out in 2024 and look at flyers for sales (51%), rising to six in ten among Boomers (58%) compared to four in ten Millennials (44%).55% have cut back on dining out, 51% are looking at flyers for sales and 47% are cutting back on entertainment. Over four in ten put of purchases like new clothes etc with under four in ten making other change to deal with the higher cost of livingThese are some of the findings of an Ipsos poll conducted between August 23 and 26, 2024, on behalf of Global News. Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people. 

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The author(s)

  • Kyle Braid
    Senior Vice President, Canada, Public Affairs

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