Parents

Six in ten Canadians are concerned they can’t absorb any unexpected costs of $1,000 or more (63%, rising to 72% among parents).

Sandwich Generation feels their careers are or will be impacted by caregiving responsibilities.

Nine in ten (90%) Canadian parents have a toothbrushing routine with their children that they follow every night including before bed on Halloween.

The No. 1 thing people feel worse off than their parents about is retirement.

Ipsos was commissioned by Movember to undertake research with men in Canada, the UK, USA and Australia to investigate their social connections, with a specific emphasis on fatherhood and the impact of becoming a father.

More than eight in ten (84%) are more concerned with vehicle safety now than before they had children

But Many Think Kids Are Being Stretched Too Thin;
More than Half (54%) Say Not Enough Time is Spent on Free Play

Parents Spent Over $1K on Activities in Past School Year Alone; Hockey, Language Classes and Dance Lessons Cost the Most

Two in Five (41%) Parents Have Witnessed or Experienced a Road Safety Incident in a School Zone