[KEYS WEBINAR RECORDING] Making Sense of 2021

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives.

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As 2021 draws to a close, and against the continued backdrop of the pandemic, we thought it would be a good moment to pause and reflect on the past 12 months. How do we feel now? And, as we prepare for the coming period, what lessons have we been learning along the way? Join us to hear about:

  • Aftershocks and Continuity: people are getting used to living with the coronavirus, and the old realities have not gone away. Social inequality and unemployment have now overtaken coronavirus as the top worries facing individuals in many parts of the world. We explore how the public mood has evolved over the year.
  • Vaccines - the Story So Far: the roll-out of the new COVID vaccines in many countries has been one of the defining themes of 2021. Our experts have been considering the experience to date and reflecting on what it tells us about how attitudes are evolving, who we trust and what we’ve learnt.
  • Pandemic or No Pandemic, Culture Matters: we need to be alert to how views sometimes converge – and often diverge – from country to country and from generation to generation. We share new perspectives from research across 30 countries designed to help brands and communicators travel across cultures.

Revisit our December webinar here.