[RECORDING] Making a Difference?

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.

In this instalment, we explore ways brands can make a positive impact on individuals’ lives. This can be through great communications, great experiences, or great products. But what needs to be in place to make this happen, and what lessons can we draw from recent events?

Revisit our on demand webinar to hear research from around the world:

  • The Prevailing Mood: We reflect on the latest public opinion data as we consider how attitudes and behaviors are evolving in different contexts and countries.
  • Women in Advertising: Through advertising, brands have the power to influence how we perceive others. A new Ipsos investigation shows how positive representations can contribute to more successful brands and a better society.
  • Delivering on Promises: Organizations are using experiences as a way to connect with people more deeply and build more enduring brand relationships. But to do this successfully requires that brands deliver on the promises they make, or risk alienating the people on the ground.
  • Drivers of Influence: We explore the leading role women are playing as celebrity influencers in Brazil as we evaluate how the pandemic has impacted messaging in one of the world’s largest and most diverse countries.

To access previous KEYS webinars, please click here.

Society