Adoption Of Environmentally And Economicaly Sustainable Beneficial Management Practices

98% of Farmers Feel It Is Important To Manage Their Farm In Ways That Protect The Environment Most Producers (97%) Use At Least One Recommended Beneficial Management Practice Six In Ten Farmers (62%) Apply Manure To Their Fields. Four In Ten (38%) Manure Users Follow A Manure Management Plan

Ottawa, Ontario - A recent Ipsos Reid survey found that almost all (98%) Canadian crop farmers feel that it is important to manage their farms in a way that protects the environment. Further, 97% of crop farmers in Canada use at last one recommended beneficial management practice (BMP) to manage crop nutrients (fertilizer and manure). Soil testing (used by 75% of farmers) and minimum tillage (used by 73% of farmers) are the most commonly used BMPs . The main reasons for using various beneficial management practices are to: "improve soil quality" (21%) and to "make more efficient use of fertilizer," (13%). Cost of adoption is one of the main reasons cited for not using a specific BMP. This was mentioned by a third (33%) of those who are not using a specific BMP.

Of those who mentioned cost of adoption, eight in ten (84%) feel that it is important for the government to provide some sort of financial assistance for beneficial management practices.

Manure application is a common practice with six in ten (62%) farmers applying manure to their fields. Among those who apply manure, four in ten (38%) follow a formal manure management plan. The main reasons for using a manure management plan are to "maximize yields" (26%), for "more efficient use of manure/fertilizer" (19%), and/or "government mandate" (13%). Only a small percentage (7%) receives any government financial incentive to assist them with their manure management planning. However, the majority (73%) of those using a manure plan support the idea of the government providing financial incentives for manure management planning.

These are findings from a study conducted by Ipsos Reid on behalf of the Crop Nutrients Council. Results are based on responses from 1000 telephone interviews with field crop producers and are considered to be accurate within +/- 3.4%, 19 times out of 20. Fielding of this study was completed between February 21st and March 15th of this year. The data has been weighted to reflect farm distribution according to the 2001 Census of Agriculture.

For more information on this news release, please contact:
Kent Goldie
Senior Research Manager
Agribusiness, Food and Animal Health
Ipsos Reid
(204) 949-3123
[email protected]

Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 300 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos generated global revenues of e717.8 million ($853.8 million U.S.).

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