Albertans & Indoor Tanning
Calgary, AB - In a study fielded by Ipsos Reid on behalf of Alberta Health Services (AHS), one quarter (27%) of young Albertans age 18 to 24 report using indoor tanning at least once in the past 12 months. On a gender basis, 28% of men and 26% of women in the 18 to 24 age category say they have used indoor tanning at least once in the past year.
Lifetime usage of indoor tanning was also gauged by the study. In the 18 to 24 age category, half (51%) of Alberta women and 30% of Alberta men say they have used indoor tanning defined as a tanning bed, booth or home tanning light or bed in their life.
These are the findings of an Ipsos Reid poll conducted between December 3, 2012 and January 14, 2013 on behalf of Alberta Health Services (AHS). For this survey, a sample of 2,280 adult Albertans drawn from the Ipsos iSay Canadian Panel was interviewed online. Weighting was employed to balance demographics according to Census data and ensure that the sample composition is representative of the general Alberta population based on age, gender, and region. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 2.1 percentage points 19 times out of 20 of what the results would have been had the entire population of adults on Alberta been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 million (1.897 billion USD) in 2011.
Visit www.ipsos-na.com to learn more about Ipsos' offerings and capabilities.
