Atlantic Canadians Love TV, Clocking Up an Average of 18 Hours Per Week
Selecting from a list of ways they could interact with their TV to access the internet, two thirds of Atlantic Canadians say they would browse the internet (67%), while a further third (33%) would access Facebook. Other options selected include using apps on their TV (18%), chatting with others online who are watching the same show (15%), and accessing Twitter (3%).
Given the amount of TV that Atlantic Canadians watch each week, it's no surprise that seven in ten (71%) would give up chocolate if they had to choose between that and keeping their existing TV service. Slightly less than half (47%) would give up their morning coffee or tea if they had to choose between a morning round of caffeine and their TV service.
These are some of the findings of an Ipsos Reid poll conducted between March 8 to 27, 2012, conducted on behalf of Bell Aliant. For this survey, a sample of 1,427 adults from the Atlantic Consumer Panel - a syndicated study of Atlantic Canadians - was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 2.6 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Atlantic Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error.
For more information on this news release, please contact:
Sean Simpson
Associate Vice President
Ipsos Reid
Public Affairs
416.572.4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion (1.897 billion USD) in 2011.
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