Boomers Becoming Their Own Boss In Retirement

Toronto, ON - It appears that for many boomers, retirement is not an opportunity to kick back and relax, but to stay active in the workforce as their own boss. A new Ipsos Reid study of Boomers who have either retired early to start their own business or intend to do so, conducted on behalf of BMO, finds that some Boomer entrepreneurs intend to operate their business until they die (15%). Further, one in five (21%) intend on running their business for more than ten years into their so-called retirement, while four in ten (38%) intend to do so for somewhere between six and ten years. Just 16% say that they will engage in this activity for less than five years.

Further, the workload that these Boomers are taking on is certainly formidable, with 12% indicating that they will or are working more than 40 hours a week at their business. Most (44%), however, will or are spending between 26 and 40 hours a week, while fewer (32%) will or are spending 11 to 25 hours a week working in their business. Only one in eleven (9%) are working or plan to work less than 11 hours in their business.

It also appears that Boomers are wishing to stay active in their retirement years, with four in ten (40%) indicating that the need to keep occupied was the reason why they intended to or have started their own business. Other reasons include fulfilling a life-long dream (29%), needing the money (26%), or just a general inclination between themselves and their partners to start their own business.

In terms of what line of work these Boomers are intending to or are involved in, three in ten (27%) indicate that they will become or are currently involved in consulting, while retail (13%), entertainment (4%) and hospitality (4%) are other sectors in which Boomers are starting their own businesses. More specifically, male Boomers (33%) are significantly more likely than their female counterparts (20%) to become involved in consulting work, while women (17%) are more likely than men (10%) to become involved in the retail sector.

Operating a small business, naturally, does not come without its risks and fears. In fact, nearly one quarter (22%) of Boomers who are intending to be or are currently entrepreneurs indicate that their biggest fear is not having enough customers, and an equal proportion mention that not having enough money is their biggest fear in running their own business. Interestingly, men (20%) are more likely than women (15%) to suggest that they do not have any fears when it comes to running their own business.

Focusing specifically on the financing of their businesses, a plurality (32%) indicate that their savings will be the means by which they pay for their start-up costs, while significantly fewer boomers indicate that they will finance their business via a line of credit or loan (19%), or income from investment (13%).

These are some of the findings of a BMO poll conducted by Ipsos Reid between October 2 and October 10, 2007. The online survey is based on a randomly selected representative sample of 304 Boomers, aged 45 to 60, inclusive, who have either retired early and are currently running a small business or intend to start a small business when they retire from their current job. With a representative sample of this size, the results among entrepreneurs are considered accurate to within 177 5.6 percentage points, of what they would have been had the entire adult Canadian boomer population been polled.

For more information on this news release, please contact:
Harriet Shenken
Vice President
Ipsos Reid
416-324-2105
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP