Insights Hub

All content

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  Society Survey

  Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

  Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

  06.03.26
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  Healthcare Publication

  Navigating the AI Confidence Trap: Ensuring Strategic Success Through Validated Insights and Expertise

  AI is transforming pharmaceutical commercial strategies. Discover how to harness its speed without falling into the confidence trap.

  06.03.26
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  Society Survey

  Albertans Want Better Safeguards for Voter Information

  84% say political parties should be subject to the same private-sector privacy laws that apply to other organizations

  06.02.26
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  Economy Publication

  From Canada Goose to Golden Swan: Why Canada is Ready to Build

  Canada’s Endurance Economy is structural, not cyclical. We are in it for the long haul, unless something extraordinary migrates our way. We see some positive signs in the data and in our conversations with energy leaders in Calgary.

  05.27.26
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  Economy Publication

  Endurance Economy Insights Hub

  Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

  05.27.26

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Society Survey

  Consumer Confidence Canada: Monthly Update

  Take a look at our latest Canadian Consumer Confidence data.

  05.27.26
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  Economy Publication

  Navigating the Endurance Economy: A BC Perspective on Brand Resilience

  Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand.

  05.19.26
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  Customer Experience Publication

  CX Signals

  Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews. Harness the power of social media and reviews to help improve your Customer Experience (CX).
  

  05.14.26
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  Society Survey

  Ipsos Generations Report 2026: Continuity vs Rupture

  Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

  05.12.26
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  Consumers Publication

  The Death of Car Ownership?

  The data says not yet. But the cracks are real — and they point to where the future is heading.

  05.12.26
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  Brands Publication

  The Long and Short of Sports Sponsorship

  How to make every sponsorship dollar work harder, before, during, and after the final whistle.

  05.11.26