Brands

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

Following closely behind were London Drugs, BC Hydro, A&W, and Vancouver International Airport, a strong showing of homegrown brands that continue to foster deep emotional connections with British Columbians.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2025.

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.

Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.

Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.

Read more about the eighth dimension of influence we identified in 2025: True North, a measure of Canadian patriotism, pride, and values.

Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.