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Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

03.19.26

Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

03.31.26

Consumers Publication

Canada’s Most Influential Brands of 2025 Share Insights

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2025.

03.05.26

User Experience Press release

Unlock your Brand’s Online Potential and Make Every Interaction Count

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.

02.19.26

Brands Publication

The Context Advantage: Winning the moments that matter

Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.

12.10.25

Brands Events replay

Most Influential Brands in Canada 2025

Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.

02.11.26