Insights Hub

BC’s Most Loved Brands 2026 were unveiled today with Save-On-Foods taking the #1 spot

BC’s Most Loved Brands 2026 were unveiled today with Save-On-Foods taking the #1 spot

Read Now
Canada’s Most Influential Brands of 2025 Share Insights

Canada’s Most Influential Brands of 2025 Share Insights

Watch Now
What the Future: Family

What the Future: Family

Read Now

All content

  • Politics Survey

    Six in Ten (61%) Canadians Concerned About Contracting Severe Acute Respiratory Syndrome (SARS)

    Two-Thirds (66%) Believe Travellers Arriving In Canada From SARS Hot Spots Should be Quarantined and Canadians Should Not Be Allowed to Travel To These Regions. Millions of Canadians Changing Habits to Protect Themselves
  • Politics Survey

    WAR IN IRAQ: THE END GAME

    Country Split as to Whether Iraqi People Will View U.S. Coalition As Liberators (48%) or Enemies (45%)

    Canadians Divided on Length of War in Iraq - Half (47%)Believe Coalition Will Accomplish Regime Change by End of April, While Other Half (48%) Disagree -- 30%Say It Will Take More Than a Year
    Majority (54%) Of Canadians Do Not Believe Iraq Will Be a Thriving Democracy 5 Years After the War
    Nine in Ten (88%) Say Casualty Count Will Be High
  • Politics Survey

    A Country Divided on War in Iraq

    Regional Differences Offer Sharp Contrasts

    Now That War Has Started Majority (59%) of Canadians Glad Country Decided To Stay Out - But 45% Say Canada Should Now Join Military Effort

    While Two-Thirds (67%) Say That Not Siding with United States Shows Canada as Independent on the World Stage, Half (47%) Feel We've Turned Our Back on Closest Friend, and Six in Ten (61%)Say Decision Will Have Serious Economic Consequences For Canada

    Approval (56%) of Prime Minister's Handling of Iraq Situation Declines 10 Points In Week
  • Politics Survey

    Calgarians Penalize Mayor And Council

    48% Disapprove of the Mayor and City Council's Ability to Work Together to Address Important Issues

    Calgarians Almost Twice as Likely to Blame Council (46%) Over the Mayor (25%) for Failing to Communicate and Cooperate with Each Other

    Perception that the Mayor and City Council Are on the "Right Track" (74%) Has Dropped 13 Points Since October
  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

    Subscribe
Quick access by topics