Canada’s Most Influential Brands of 2024 Share Insights

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2024.

02.05.25

This year’s Most Influential Brands report breaks down how Canada’s Most Influential Brands leveraged seven key dimensions — Trustworthiness, Engagement, being Leading Edge, Corporate Citizenship, Presence, Empathy, and Utility — to secure their positions in a competitive marketplace and connect with an increasingly diverse and sophisticated consumer base. Listen in as Ipsos' Steve Levy speaks with CMOs from Canada’s biggest brands to learn more about how they set themselves apart.

Want more insights from this study? Access the report here.