Canada’s Most Influential Brands of 2024 Share Insights
Canada’s Most Influential Brands of 2024 Share Insights

Canada’s Most Influential Brands of 2024 Share Insights

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2024.

This year’s Most Influential Brands report breaks down how Canada’s Most Influential Brands leveraged seven key dimensions — Trustworthiness, Engagement, being Leading Edge, Corporate Citizenship, Presence, Empathy, and Utility — to secure their positions in a competitive marketplace and connect with an increasingly diverse and sophisticated consumer base. Listen in as Ipsos' Steve Levy speaks with CMOs from Canada’s biggest brands to learn more about how they set themselves apart.

Want more insights from this study? Access the report here.

The author(s)

Related news

  • NASPL Possible NW
    Consumer Behavior Event

    NASPL Possible NW

    Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.
  • [WEBINAR] 2025 KEYS: The Year in Review
    Consumers Events replay

    [WEBINAR] 2025 KEYS: The Year in Review

    Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
  • Coffee Association of Canada Conference
    Consumers Event

    Coffee Association of Canada Conference

    We’re excited to announce that Ipsos will be speaking at the Coffee Association of Canada’s Annual Conference on November 5 at Angus Glen Golf Club!