The Most Influential Brands in Canada 2024

Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.

02.05.25

In 2024, influence wasn’t about being identifiable — it was about being indispensable.

The last 12 months brought us socioeconomic shakeups, cultural breakthroughs, a cost-of-living crisis, and an AI arms race that could fundamentally transform what it means to be human (let alone Canadian).

But when Canada is in flux, influential brands are in their element. Our 2024 Most Influential Brands in Canada have the power to inspire trends, break with tradition, and make a difference.

From Victoria to St John’s, they make consumers open their hearts, minds, and yes, wallets. Whether they’re a supermarket or a search engine, the brands that are truly influential are those that have woven themselves into the fabric of everyday life. They understand Canadians’ preferences and perspectives; from the ways they spend their money to the ways they spend their time. And this enables them to deliver real value while living up to Canadians’ values.

How do they do it? This year’s MIB report breaks down how Canada’s Most Influential Brands leveraged seven key dimensions — Trustworthiness, Engagement, being Leading Edge, Corporate Citizenship, Presence, Empathy, and Utility — to secure their positions in a competitive marketplace and connect with an increasingly diverse and sophisticated consumer base. As we look to the future, it's clear that the race for influence is far from over – and the next big leap could come from unexpected quarters of the Canadian marketplace.

So download our detailed report for a journey through the boardrooms, server farms, and innovation labs that will determine the future of the Canadian marketplace.

Be sure to also visit our interview series with some of the MIB CMOs!