Canadian Men Come Clean:
For the most part, men say that getting a stain on their shirt doesn't really affect them (58%). One-in-five (19%), however, find it embarrassing, while a further one-in-10 (11%) say that staining their shirt puts them in a bad mood. Eight percent mention that staining their shirt increases their cleaning bill.
These are the findings of an Ipsos-Reid poll conducted on behalf of Mark's Work Wearhouse between March 23rd and March 25th, 2004. The poll is based on a randomly selected sample of 385 Canadian men excluding residents of Quйbec. With a sample of this size, the results are considered accurate to within 177 5.0 percentage points, 19 times out of 20, of what they would have been had the entire male adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data.
Six in ten (60%) men in Canada suggest that if they stain their shirt it is typically because they are being clumsy. Commuting to or from work represents a stain hazard too, with 17 percent claiming they typically stain their shirt at that time. A further 6 percent each blame turbulence around them or their children, respectively. The remaining 7% say none of the reasons.
- There are no significant differences between men of different ages or between regions of the country.
- Men in Atlantic Canada are less likely to say that they feel embarrassed by a shirt stain (5%) relative to those in B.C. (20%), Alberta (32%) or Ontario (20%).
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For more information on this news release, please contact:
Genevieve Binet
Senior Research Manager
Ipsos-Reid
(416) 324-2900
