Canadians And Dieting

One In Four Canadians (26%) Are Currently Trying To Lose Weight Or Would Like To Lose Weight Through Diet One-Third Of Carb-Watchers (34%) Look To Cut Back On Alcoholic Beverages As Part Of Their Dieting Plans And, 23% Of All Canadians Indicate Likelihood To Buy An Alcoholic Beverage That Has Zero Carbs
Toronto, ON - A full one-quarter of Canadians (26%) are currently trying to lose weight or would like to lose weight through a diet - while three in four (74%) are not - according to a new Ipsos-Reid survey released today.

When considering their diet plans, many "carb-watchers" (34%) look to cut back on alcoholic beverages, such as vodka, rye or rum. But, 63% of carb-watchers do not plan to cut back on these spirits.

Cutting back on alcoholic beverages is difficult for many Canadians as one-quarter of Canadians (23%) agree "that not being able to consume alcohol beverages because of carbs is frustrating" (9% "strongly agree", 13% "somewhat agree"); 72% disagree (21% "somewhat disagree", 51% "strongly disagree"). The remaining 5% of Canadians "don't know" if they agree with this statement.

If given the opportunity to buy an alcoholic beverage that has zero carbs, 23% of Canadians say they would "definitely buy it" (4%) or "probably buy it" (18%). Half of Canadians (47%) say they would "probably not" (20%) or "definitely not" (26%) buy it, 29% say they are "not sure" if they would buy it, and 2% "don't know" if they would buy an alcoholic beverage that has zero carbs.

These are the findings of an Ipsos-Reid survey conducted from July 9th to July 12th, 2004. For the survey, a representative randomly selected sample of 1000 adult Canadians was interviewed by telephone. With a sample of this size, the results are considered accurate to within 1773.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001Census data. Please open the attached PDF to view the factum and detailed tables.

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For more information on this news release, please contact:

Dr. Glenys Babcock
Vice-President
Ipsos-Reid Public Affairs
(416) 324-2900

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