Canadians Name Hogwarts School of Witchcraft and Wizardry (41%) as Top Fictional School to Attend

Toronto, ON - Although Harry Potter's tenure at Hogwarts ended some time ago, the school that trained him from a young boy to become a prolific wizard has managed to stay in the minds of many Canadian film-goers. Four in ten (41%) named Hogwarts School of Witchcraft and Wizardry as the top movie school (from a list of seven choices) that Canadians would want to attend, according to a new poll conducted by Ipsos Reid on behalf of Cineplex. This easily beat out second place LaGuardia/New York High School of the Performing Arts from 2009's Fame (17%), as Canada's premier fictional school. A complete list of the silver screen's favourite educational institutions can be seen below:

• Hogwarts (Harry Potter) - 41%
• LaGuardia/New York High School of the Performing Arts (Fame) - 17%
• Sherman High School (The Breakfast Club) - 12%
• Welton Academy (Dead Poet's Society) - 11%
• Bronson Alcott High School (Clueless) - 8%
• R.E. Lee High School (Dazed and Confused) - 7%
• Preston High School (Napoleon Dynamite) - 4%

Many movie-goers fantasize about landing a date with one of their favourite actors or actresses. The most sought after date for women to take to their high-school reunion (from a list of 7 men and 7 women) is George Clooney, with more than one-quarter (26%) choosing to be on the arm of the Oscar-winning actor, placing slightly ahead of Captain Jack Sparrow's real-life counterpart, Johnny Depp (20%). For men, they would most like to be seen walking into a high-school reunion opposite former Friend-turned-movie star Jennifer Aniston (18%). Vying closely for second place is The Avengers Scarlett Johansson (13%) and Angelina Jolie (13%). The complete breakdown for whom men and women would most want to take as their date to their high-school reunion can be seen in the tables below:

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These findings are the fourth of a series by Cineplex and Ipsos Reid which will be released throughout the year on Canadian Movie Watching habits.

These are some of the findings from an Ipsos Reid survey conducted on behalf of Cineplex. A sample of 4,009 adults from Ipsos' Canadian online panel was interviewed online. Individuals were disqualified if they didn't watch any movies in the course of a month. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-1.5 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Associate Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos' offerings and capabilities.