[WEBINAR] The Newcomer Perspective: The Market Canada Cannot Ignore

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[WEBINAR] The Newcomer Perspective: The Market Canada Cannot Ignore

[WEBINAR] The Newcomer Perspective: The Market Canada Cannot Ignore

Join us for an essential, game-changing webinar to explore the crucial role newcomers play in today's challenging landscape. Benefit from the unique expertise and credibility brought together by Ipsos and the Institute for Canadian Citizenship (ICC). Hear more about why this dynamic group is not just contributing but crucial to Canada's cultural and economic vitality, and why now is the time for meaningful engagement.

What You’ll Learn

In this session, we will unearth industry-agnostic insights into Newcomers to Canada including:

Their social media usage to identify effective engagement channels.
The activities and holidays they participate in to integrate into society.
The challenges they face when interacting with Canadian institutions and brands.

Additionally, we’ll delve into their diverse journeys, exploring distinct regional backgrounds and how their priorities and expectations evolve as they settle.

Discussion Highlights

Critical Contributions: Challenge your perceptions of newcomers’ roles as the unseen architects of Canada's economic and societal frontier. Uncover their profound impact on business growth.
Journey of Integration: Explore how newcomers' support systems, cultural habits, and daily activities are pivotal in their integration process. Learn what brands can derive from their settlement strategies and key moments to connect and communicate with them.
Retention Importance: Appreciate the positive impact of retaining newcomers as they enhance the cultural fabric and economic vitality of Canada. Discover why their continued presence benefits both the country and businesses, offering a diverse market rich with opportunity.

Do not miss this chance to engage with our distinguished speakers, gain strategic insights and connect deeply with this transformative group. Secure your spot now! Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Speakers