Coffee Association 2024 Conference

Need a shot of insights to kick your 2025 strategies into high gear? Join Ipsos’ Mauricio Vieira at this year’s Coffee Association annual conference to learn more about Navigating the Generational Inflection Point.

Millennials are set to become the largest adult cohort, meanwhile older Gen Zs have now been Adults for several years, and Boomers are still kickin’. When it comes to coffee, while older cohorts still account for most of consumption, we are at a stage where none of these cohorts can be ignored, yet they also have very different values, preferences and consumption behaviours.

Hear Mauricio share recent Ipsos research about what makes each cohorts’ coffee consumption unique and how it has been evolving in the past years, with the objective of discussing the Portfolio Management strategy the category is facing: the Balancing Act of protecting your base and innovating for the future.

Don’t miss out. For more conference details or to register today, simply click here.

Be sure to also join us for our upcoming food + beverage sector webinar on November 28.