[WEBINAR] CHATS 2025: The Consumer Clash

Join us for the 11th edition of the Canada CHATS 2025 Trends Report webinar as we serve up a snapshot into the fascinating contradictions shaping Canadian consumption habits. Expect to hear more about:

New Age Heritage: We explore the clash between our tech-savvy lifestyles and the yearning for traditional food experiences. Think 'tradwives' reviving kitchen rituals alongside the craving for diverse comfort cuisines.

Balancing Health vs. Hedonism: Canadians are prioritizing health and longevity, seeking functional benefits in their food. Yet, indulgence beckons! We'll uncover how consumers balance healthy choices with the desire for pleasure and enjoyment.

The Technological Divide: Technology fuels our food journey, from online inspiration to digital shopping experiences. Yet, trust issues linger. We analyze how technology shapes consumer choices and impacts the future of food.

Conscious Consumer Dilemma: Canadians care about sustainability, but economic uncertainty makes affordability a priority. We dissect the gap between eco-conscious values and actual purchasing decisions.

Polarizing Population Shifts: From a growing multicultural youth demographic to an aging population, Canada's changing face impacts consumption. We examine how these shifts, coupled with economic pressures, influence choices across generations.

Don’t miss out. Save your spot to hear insights from our robust food and beverage tracking studies to decode the future of Canadian consumption.

Access Recording

Registering will also ensure you receive a direct link to the recording once published, and notifications of future events or Ipsos thought leadership on this topic.

Speaker:

Jenny Thompson, Director, MSU

The 2025 CHATS report will launch on December 5 and will include: Resource PowerPoint report (approximately 85-90 slides) accompanied by a one-hour presentation with some customization.

An early bird discount of 10% off list price is being offered to those who purchase the report on or before October 31, 2024. 

For more information, please contact [email protected] or [email protected].