Consumption Of All-Natural Products Is Important To Soy Beverage Drinkers

Vancouver, BC -- According to soy beverage consumers, it is important that their household eats and drinks all-natural products. These are some of the findings from a recent telephone survey conducted by Ipsos Reid for WhiteWave Foods. Sixty-two percent of soy consumers say that it is extremely important (22%) or very important (40%) that members of their household eat or drink all-natural products. Just 4% say that it is not very important for members of their household to consume all-natural products, while 35% say that it's somewhat important.

These are the findings of an Ipsos Reid poll conducted for WhiteWave Foods and fielded from January 27th to January 30th, 2006. For this survey, a representative randomly selected sample of adult Canadians was interviewed by telephone to identify soy milk drinkers. Soy drinkers were identified as those in households who have consumed at least 1 carton of soy milk within the past 30 days. A total of 224 soy milk drinkers were interviewed. With a sample of 224 soy milk drinkers, the results are considered accurate to within 1776.5 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population of soy drinkers been polled. The margin of error will be larger within sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.

For more information on this news release, please contact:
Rhys Gibb
Senior Research Manager
Ipsos Reid Corporation
604.329.1864
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada--including the Ipsos Trend Report, the leading source of public opinion in the country--all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, visit: www.ipsos.ca

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos generated global revenues of e717.8 million ($853.8 million U.S.). Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.