CRIC: How *Humans Successfully Harness the Power of AI Insights

Ipsos is proud to be the Platinum sponsor of the 2024 CRIC annual conference, and will also be presenting an important case study as well as participating in a panel discussion on the development of guiding principles for AI in research. 

With AI and automation impacting every stage of the analytics and insights industry, this year's conference will explore exciting breakthroughs and highlight practical implementations of AI in market research. Specifically, Ipsos' Kelly Becker will share a case study on Harnessing Generative AI for Innovation [June 6]. Her session will provide a glimpse into an innovative research project leveraging generative AI to pioneer a faster and more efficient approach  to product innovation. Expect to be inspired by this project which represents a significant shift in how most companies ideate, evaluate, and innovate.  

Additionally, Ipsos' Paul Acerbi will take part in a dynamic panel discussion exploring AI [June 5]. A member of CRIC's AI Task Force, Paul will discuss some of Ipsos' R+D best practices for Harnessing the Power of Generative AI for Marketing Insights.

We look forward to connecting with you there!

• Cynthia Pachovski
• Paul Acerbi
• Ross Hugessen
• Kelly Becker
• Carla Flamer
• Aurelio Diluciano

For conference and Excellence in Marketing Research Awards gala details, please visit the CRIC website.  Ipsos is excited to support the insights industry during this special event!

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