Driving Distractions in BC
- Past six month cell phone use is much higher among younger British Columbians with cell phones (52% among 18 to 25 years, 48% among 26 to 50 years vs. 29% among 51 to 65 years, 17% among 66+ years).
The vast majority of BC drivers (96%) believe that texting while driving is a risky behaviour. This perception is on par with the perceived risk of driving after consuming one or more alcoholic beverages (94% say this is risky).
These are the findings of an online Ipsos Reid poll of 1,021 adult British Columbia drivers (drive at least one hour per week) conducted using Ipsos Reid's online household panel between March 15 and April 12, 2012. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of 1773.1 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC driving according to ICBC data.
For more information on this news release, please contact:
Kyle Braid
Vice President
Ipsos Reid Public Affairs
778.373.5130
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion (1.897 billion USD) in 2011.
Visit www.ipsos-na.com to learn more about Ipsos' offerings and capabilities.
