With Election Rhetoric Building, Canadians Not Convinced it's Time to Go to the Polls
Two in three (64%) Canadians (up 4 points from last month) are closer to the opinion that `the federal political process is operating just fine at the moment and there's no need for an election', while one in three (36%, down 4 points) adopt the opposite stance, believing that the `federal political process is hopelessly deadlocked right now and that we really need an election to clear the air'.
It is likely that the success or failure of the March budget will hinge on whether Jack Layton and the NDP decide to support it. The Liberals strongly oppose the Tory-planned corporate-tax cuts, while the Bloc has given the government a five-billion dollar ultimatum for its support, leaving the NDP as the most likely party to negotiate for support.
Some Canadians are more likely than others to want an election:
- Canadians aged 18 to 34 (40%) are most likely to say we need an election to clear the air, followed by those aged 35 to 54 (38%), while older Canadians (30%) are by far the least likely to say we need an election.
- Nearly one half of Quebecers (46%) say we need an election, while 44% of British Columbians also say we need an election to clear the air. Significantly fewer of those living in Atlantic Canada (35%), Alberta (33%), Ontario (29%) and Saskatchewan and Manitoba (27%) think we need an election.
These are some of the findings of an Ipsos Reid poll conducted between January 24 to 27, 2011, on behalf of Postmedia News and Global Television. For this survey, a sample of 1,006 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults who drive and have a car in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid Public Affairs
(416) 324-2002
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.).
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