Four in Five (83%) Pre-Retired Boomers Find `Staying Put and Paying for At-Home Care as Needed' is an Appealing Living Arrangement as They Age

Toronto, ON - Boomers on the verge of retirement appear content with staying put and will pay for at-home needs if necessary, according to a new Ipsos Reid survey conducted on behalf of RBC. More than four in five (83%) pre-retired boomers indicate that `staying in their current home and paying for home care as needed' is `appealing' (31% very/53% somewhat), while fewer than one in five (17%) find this `not appealing' (4% not at all/13% not very).

This option of `staying put' appears to be much more appealing in the eyes of pre-retiring boomers compared to other options such as:

• Living in a retirement residence with care provided (assisted living) - 50% `appealing' (9% very/42% somewhat) vs. 50% `not appealing' (17% not at all/32% not very)
• Living with family members who could provide or co-ordinate home care - 24% `appealing' (3% appealing/21% somewhat) vs. 76% `not appealing' (34% not at all/42% not very)

The annual poll also reveals that, for those who are already retired, a decision to move out of one's home can be triggered by a number of reasons. When asked to rank their top 3 triggers for what has or would make retired boomers move out of their home, the top responses include:

• Health changes meaning a different type of residence - 66%
• Downsizing because they don't need so much space - 57%
• Death of their partner - 54%
• Downsizing to free up some equity in their home for other things - 36%
• Can't afford to live in their home anymore - 21%
• Wanting to move closer to family - 19%
• Planned transition to second residence - 10%
• Wanting to downsize so that their family will move out - 2%
• Never, They plan to stay forever - 12%

These are some of the findings of an Ipsos Reid poll conducted between February 27th to March 12th, 2013 on behalf of RBC. For this survey, a sample of 2,159 adults aged 50 and over with household assets of at least $100,000 from Ipsos' Canadian online panel was surveyed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 2.4 percentage points had all Canadians adults within this sample universe been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.