Game Three Blowout Doesn't Deflate Canucks Fans
Vancouver, BC - Despite Monday's dismal performance in Game Three of the Stanley Cup Final, the Vancouver Canucks still have the overwhelming support of their fan base across British Columbia. A survey conducted by Ipsos Reid right after Game Three shows the vast majority (81%) of British Columbians are still excited about the Stanley Cup playoffs. Equally large majorities are following the games closely (82%) and are expecting that the Vancouver Canucks will ultimately defeat the Boston Bruins (78%).
"Heading into the middle of this exciting final series, BC residents are nearly universal in their support of the Vancouver Canucks," says Steve Mossop, President with Ipsos Reid in Western Canada. "Fans all across the province are glued to their TV sets. And despite Monday's game, there's an underlying spirit in the province that says 'we believe'."
Excitement levels for the Canucks have remained steady throughout the series, indicated by a comparison of an Ipsos Reid poll released on May 31, just prior to the start of the Stanley Cup Final, but interest and expectations are rising. Interest in the series has climbed up from 76% following closely before the start of Game One to 82% and the expectation for the Canucks to win it all has increased slightly from 73% before the start of Game One to 78%.
But Canucks fans aren't necessarily taking their support to the streets. The vast majority of British Columbia hockey fans are following the games closely at home in their own living rooms. Eight in 10 British Columbians (82%) are watching the games from home, with only 1 in 10 (9%) having hosted or attended a Stanley Cup viewing party at a private residence. A smaller but still significant number (16%) have watched a game at a restaurant or bar. Even fewer (3%) are watching from an outdoor public venue.
This release is based on the findings of an Ipsos Reid study fielded June 6 and 7, 2011. This online survey of 1,052 British Columbia adults was conducted via the Ipsos Online Panel. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual British Columbia population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 3.02 percentage points, 19 times out of 20.
For more information on this news release, please contact:
Steve Mossop
President
Ipsos Reid
(778) 373-5001
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey- based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of e1.140 billion ($1.6 billion U.S.).
Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.
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