Half (48%) of Canadians Say There's Nothing They Want for Christmas; Majority (61%) Don't Need Anything
Half (48%) of Canadians say there isn't something they `want' for Christmas, while the remaining half (52%) state there is something they `want'.
While wanting something in particular is one thing, fewer Canadians indicate that there is something specific they need. Majority (61%) state there is nothing they `need' for Christmas, while fewer than two in five (39%) say there is something they `need'.
The data also reveal that most Canadians think more about those in need around the holiday season and that a majority of Canadians would rather receive a gift that benefits the less fortunate, rather than benefitting themselves.
Three in four (76%) `agree' (28% strongly/48% somewhat) that they'd rather receive a gift that helps someone in need, rather than one that helps themselves, with one in four (24%) `disagreeing' (4% strongly/20% somewhat).
Four in five (80%) `agree' (37% strongly/44% somewhat) that they'd actually rather receive no gift at all than receive one they don't need, while one in five (20%) `disagree' (5% strongly/15% somewhat).
Tracking Charitable Gift Giving
Charitable gift giving seems like a viable alternative to traditional gifts as more Canadians than ever indicate having given these gifts in prior holiday seasons. Two in five (42%) indicate having given a charitable gift in the past, up five points from 2007 (37%).
These are some of the findings of an Ipsos Reid poll conducted between October 11th to 16th, 2013 on behalf of The World Vision Gift Catalogue. For this survey, a sample of 1,031 Canadians from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 3.5 percentage points had all Canadians adults been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.
