Half (51%) of Canadian Dog Owners Can't (30%) or Don't Know (21%) How to Recognize Seasonal Allergy Signs in Their Dogs
According to a new survey conducted by Ipsos Reid on behalf of Royal Canin, half (49%) `agree' (14% strongly/35% somewhat) that `they know how to recognize the signs of seasonal allergies in dog, with three in ten (30%) `disagreeing' (9% strongly/21% somewhat) that they can recognize these signs while one in five (21%) don't know.
Many dog owners even incorrectly believe that their dogs will show the same signs as they do when their allergies act up. Half (50%) of dog owners `agree' that `dogs and humans have the same seasonal allergy symptoms', while one in four (23%) `disagree' (5% strongly/18% somewhat) with this assumption and another quarter (27%) say they don't know if they do.
While a majority (55%) of Canadian dog owners `agree' (17% strongly/38% somewhat) that `they believe their dog's diet can have an impact on the severity of seasonal allergies', many aren't aware of this impact, as one in five (19%) `disagrees' (6% strongly/13% somewhat) that a dog's diet can have an impact on seasonal allergy severity and one in four (26%) don't know if diet can have an impact on allergies.
These are some of the findings of an Ipsos Reid poll conducted on behalf of Royal Canin Canada from March 28th to 31st, 2014. For the survey, a representative randomly selected sample of 608 Canadian adult dog owners was interviewed online. The precision of Ipsos online surveys is measured using a Bayesian Credibility Interval. In this case, the survey is considered accurate to within +/- 4.5 percentage points had all Canadian adult dog owners been polled. The credibility interval will be larger within sub-groupings of the survey population. These data were weighted to ensure that the sample's age/sex composition reflects that of the actual Canadian population according to 2011 Census information.
For more information on this news release, please contact:
Sean Simpson
Vice President
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
