Harvey's Ipsos Reid Survey

Vancouver, BC - According to a recent Harvey's survey conducted by Ipsos Reid, 61% of Canadians say they order the exact same toppings every single time they eat a burger, while 39% say they tend switch up their order.

Sixty-six per cent of Canadians order fries when they order a burger, with another 12% saying they order both fries and a drink when they order a burger. Just 22% don't order fries when they order a burger.

Almost one-half of all Canadians (48%) say they ate a hamburger in the last week and 63% normally eat burgers with family while 24% tend to eat burgers with their friends. Just 13% say they normally eat burgers alone.

The three most popular choices for burger toppings are cheese, onions and ketchup. Sixty-three percent of Canadians rank cheese as one of their three favourite toppings followed by 37% for onions and 36% for ketchup.

The survey was conducted by Ipsos-Reid on behalf of Harvey's from April 13th to April 17th, 2007. For this research, a representative sample of 1,045 Canadians was interviewed through an online survey using the Ipsos Reid Canadian Online Omnibus. Results are considered accurate to within +/- 3.1%, 19 times out of 20 of what they would have been had the entire adult Canadian population been polled. The margin of error is larger within regions and for other sub-groupings of the survey population.

These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data.

For more Information on this news release, please contact:
Rhys Gibb
Director
Ipsos Reid
(604) 893-1633
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP