If Given the Choice of One Superpower, Nearly One Half (45%) Would Chose Ability to Heal Themselves

Toronto, ON - It appears that many Canadians might be dreaming of immortality, with a new Ipsos Reid poll conducted on behalf of Global Television revealing that, among a list of five superpowers, nearly one half (45%) would choose the ability to heal themselves if injured. One in four (25%) Canadian would choose to time travel, while others would want `the ability to mind read - telepathy' (15%), to fly (10%), or the ability to steal other's powers.

• Women (49%) are more likely than men (40%) to choose the ability to heal oneself, while men (28%) are more inclined than women (22%) to want to time travel.
• Older Canadians (67%) are much more likely than middle-aged (37%) or younger Canadians (29%) to want to heal themselves, while younger (30%) and middle-aged (30%) folks are more inclined to want to time travel than are older Canadians (15%).
• Quebecers (49%) are the most likely to want to heal themselves, while residents of Saskatchewan and Manitoba (32%) are more likely than those in other regions to want to time travel. Ontarians (16%) and British Columbians (16%) are most likely to be interested in telepathy, while Albertans (16%) are most likely to want to fly.

These are the findings of an Ipsos Reid poll conducted on Global Television from August 13 to August 18, 2008. This online survey of 1023 Canadian adults was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Ontarian population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20.

For more information on this news release, please contact:
Sean Simpson
Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).

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