Alcohol Consumption Tracker (ACT)

Tracking consumers' alcohol consumption during the course of a full month, across all categories, brands, and types of occasions

Client context

What does drinking behaviour look like within a full month?
How do my brands compare with competitors?
Where are the White Spaces to develop my brands?
How loyal are my consumers to the brand and category?
What does the Drinking Journey look like, from beginning to end?
How do I target the most profitable consumer groups?
What types of occasions drive volume for my brands?

Our solutions

Brand Analysis

A full view of consumer and occasion profiles for your brands and the competitive set
Penetration and volume share data

White Space Analysis

An in-depth view of how your portfolio performs across key drinking occasions and demographic groups
Gaps prioritized based on the size of the gap and volume potential

Loyalty Analysis

Loyalty measures for all brands of interest
Opportunities to improve loyalty across occasions and consumer groups

Journey Analysis

An assessment of Drinking Journeys that can occur across various venues, circumstances and drinker segments

Target Group Analysis

Identify consumer groups that represent the most opportunity
Understand key consumers’ behaviour and habits
Apply your proprietary segmentation to ACT data

Occasion Analysis

Full profile of consumption behaviour for specific occasions
Understanding of consumer profiles for various drinking occasions

Case studies

In a syndicated study, costs are shared among a specified group of study subscribers. Each subscriber will receive a comprehensive report on the findings of their particular subject of interest.

Media & Brand communication