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  Society Publication

  The world is moving fast. Ipsos moves faster.

  Your margin for error is getting smaller. Your budget is getting tighter. And across industries, from middle management to the C-suite, you and your colleagues are being challenged to adapt and grow more efficiently than ever before.

  11.18.24
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  Society Publication

  How trusted AI from Ipsos can help you grow faster and smarter

  How can I use the revolutionary technology of generative artificial intelligence to help grow my business, while still trusting that the output is safe and reliable?

  11.18.24
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  Society Publication

  United in Individuality: Opportunities for Canadian Brands

  Revisit our on demand webinar to hear a truly Canadian lens on our landmark Ipsos Global Trends study, comparing the global data to how we think, feel and behave here in Canada.

  11.12.24
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  Seniors Publication

  Golden Years, Golden Opportunities

  Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.

  11.12.24
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  Society Publication

  Growing Your Brand Through Societal Impact

  Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.

  11.08.24

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Brands Publication

  Keeping Beauty Real: Dove’s Commitment to Real Beauty

  We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.

  11.07.24
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  Healthcare Publication

  GLP–1s: A Healthcare Revolution?

  One of this century’s biggest game-changers will likely be a novel drug class that’s showing unprecedented success, or the promise of it, in treating some of the world’s most prevalent conditions.

  11.06.24
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  Society Publication

  Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?

  In the sixth white paper in our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.

  11.04.24
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  Healthcare Publication

  Ipsos Update - November 2024

  Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  11.01.24
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  Advertising Publication

  Misfits and the Machine: Why AI alone can’t crack creative effectiveness

  In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

  10.24.24
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  Advertising Publication

  AI in Advertising Research

  Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.

  10.15.24