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Cannes 2026: From Augmented Intelligence to a Surge of Humanity

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

07.28.26

Advertising Events replay

[WEBINAR] Stop Selling: Use The Power of Storytelling in Advertising

Join us to witness the power of storytelling in creative effectiveness.

03.24.26

Advertising Publication

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.

02.23.26

Advertising Publication

From Noise to Noteworthy

Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.

01.28.26

Advertising Press release

Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes

Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.

10.15.24

Sustainability Webinar

[WEBINAR] Sustainability and Advertising: Friends or Foes?

At Ipsos, we give businesses, governments, and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.

06.01.23

Advertising Publication

Don’t Gamble on Advertising Effectiveness

Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector

04.20.23