Insights Hub

All content

• Marketing Publication

  Tasty Morsels: Hot Food Trends in Canada

  Trends change. We at Ipsos know that very well. Measuring and tracking trends and brand performance is our business! So we are going back into to field to measure the appetite of today’s consumers. What are they hungry for? What are they buying? And what new trends are emerging when it comes to eating and dining?

  08.31.11
• Customer Experience Publication

  The Business of Social Networking

  Our Canadian Inter@ctive Trends Report has been tracking online behaviours of Canadians for over 15 years, and we will continue to monitor and report on this trend in the months and years to come.

  08.31.11
• Public Opinion Publication

  Canadian Health Care Report Card

  Healthcare is always a national concern in Canada. But what is truly important to Canadians?

  08.31.11
• Customer Experience Publication

  The Importance of Being "Liked"

  by Dave Pierzchala

  07.27.11
• Marketing Publication

  Smart Insights on Smartphones in Canada

  Ipsos Reid been tracking smartphone penetration and consumer behavior in Canada for several years now, but only recently have the numbers captured our attention.

  06.29.11

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Mobile Publication

  Keeping Up With Mobile

  Canadians and the Mobile Device – April 2011 Seminar Highlights

  06.09.11
• Media Publication

  Economic Consequences of Movie Piracy-Canada

  Download the detailed paper to learn the findings of a joint study undertaken by Ipsos and Oxford Economics on behalf of the CMPDA.

  02.17.11
• Marketing Publication

  2011 Business in Vancouver - Business Confidence Study

  Business in Vancouver (February 1, 2011)

  02.16.11
• Public Opinion Publication

  Are Canadians Minding Retirement?

  The start of a new year in Canada is prime RRSP season. So as Canadians turn their minds to retirement, who's saving and who's not?

  02.03.11
• Customer Experience Publication

  What is Loyalty Without Choice?

  In this installment of Simply Loyal - a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do about it in simple, practical terms - we respond to a questioned posed by a reader about what her company should be doing to measure and manage loyalty under conditions of being a monopoly. The specific business is to provide training programs for employees of other organizations.

  01.24.11
• Public Opinion Publication

  National Health?

  Citizens' Views of Health Services Around the World

  12.07.10