Ipsos is one of Canada’s Most Admired Corporate Cultures in 2025
Toronto, November 20, 2025 - Ipsos, one of the world’s leading market research companies, has been named by Waterstone Human Capital as one of Canada’s Most Admired Corporate Cultures, an honour that reflects its exceptional workplace culture and strong standing in the Canadian business landscape.
“At Ipsos, our work is deeply rooted in integrity, curiosity and collaboration. It's an honour to be recognized among Canada’s Most Admired Corporate Cultures. This acknowledgment highlights the unwavering dedication and spirit our teams bring every day to Ipsos and our clients,” said Cynthia Pachovski, CEO of Ipsos Canada.
The Canada’s Most Admired Corporate Cultures program is organized by Waterstone Human Capital, a leading cultural talent advisory firm, to recognize organizations with cultures “that enhance performance and sustain a competitive advantage.”
“The 2025 Canada’s Most Admired award recipients exemplify how culture drives performance, especially in the face of economic uncertainty and other recruitment and retention challenges,” said Marty Parker, President and CEO of Waterstone Human Capital and Chair of the Canada’s Most Admired™ program. “This year’s winners are leveraging culture to drive growth and success in today’s highly competitive talent market through the acquisition, retention, and optimization of high-performance leaders, teams, and corporate cultures.”
From mentorship programs to work-life balance accommodations, Ipsos Canada upholds various initiatives that contribute to employee well-being. The company enjoys exceptional employee satisfaction rate, with a 2024 internal survey finding that 95% of Canadian employees are proud to work at Ipsos.
For more information on this news release, please contact:
Christopher Good
Communications Manager
[email protected]
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, and is eligible for the Deferred Settlement Service (SRD).
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