Just Four in Ten (41%) Quebecers Think it's Essential to be Fluent in Both Official Languages to have a
Successful Career in Quebec
Among those who completed the survey in French, 50% believe that fluent French with a little English is sufficient for success, compared to 13% of those who completed the survey in English who believe the same. However, three quarters (73%) of those who completed the survey in English believe it's essential to be fully bilingual in order to be successful, compared to just four in ten (39%) French-language respondents.
The data also revealed some interesting differences of opinion based on age, suggesting a generational gap when it comes to attitudes about what it takes to be successful at work. A majority (53%) of those aged 18 to 34 believe that being fluent in French with a little English is sufficient, compared to half (50%) of those aged 35 to 54 and 40% of those aged 55 and older. In contrast, a majority (51%) of Quebecers aged 55+ believe it is essential to be bilingual, compared to significantly fewer Quebecers aged 35 to 54 (39%) or 18 to 34 (32%).
These are some of the findings of an Ipsos Reid poll conducted between October 31 to November 3, 2011 on behalf of Monster Canada. For this survey, a sample of 813 Quebecers from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 3.5 percentage points, 19 times out of 20, of what the results would have been had the entire population of Quebecers in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Mark Wilkins
Vice President
Ipsos Reid
514.904.4360
[email protected]
Sean Simpson
Associate Vice President
Ipsos Reid
416.572.4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of e1.140 billion ($1.6 billion U.S.).
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