BC Business, June 7, 2022 - When it comes to the COVID pandemic, not all brands are created equal.
In the ninth annual B.C.’s Most Loved Brands ranking, based on an Ipsos survey conducted for BC Business in January and February, the top five names show their staying power in turbulent times. London Drugs claims the No. 1 spot for the first year since 2018, trading places with Save-On-Foods, which finished second. BC Hydro holds steady at No. 3, while YVR moves up one rung to fourth, knocking A&W down to No. 5.
Looking farther down the list, what do the top 10 brands have in common? “London Drugs, Save-On-Foods, maybe even [YVR] and BC Ferries, Telus and Best Buy, those are really important consumer staple brands,” says Mike Rodenburgh, executive vice-president for Western Canada at Ipsos. “So it’s going to be really hard to unseat those strong brands, except if they run into a challenge or an issue that shocks their credibility in some capacity.”