How Canadian Companies Should Celebrate International Women’s Day

Discover research and social media insights to inform your workplace and brand decisions, ensuring women matter year-round.

The author(s)

  • Naumi Haque Senior Vice President, MSU
  • Mark Modeski Social Intelligence & Analytics
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This year’s International Women’s Day (IWD) put into stark focus the impact of COVID-19 on many women in the Canadian workforce. Unfortunately, many female workers will come out of the pandemic farther behind than their male counterparts.

While social conversations tracked by Ipsos around IWD indicate that Canadian women in the workforce may be outwardly joyful, many are in fact feeling frustrated, lonely and bored. Others are feeling optimistic, calm and well-prepared – but less so than the average Canadian man.

As employers and consumer brands, Canadian businesses would be well advised to consider the needs and desires of women, as they are not always congruent with those of men. Download our detailed paper featuring new research and tips for a path forward.

For more IWD insights, please revisit our recorded webinar here.

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The author(s)

  • Naumi Haque Senior Vice President, MSU
  • Mark Modeski Social Intelligence & Analytics

Consumer & Shopper