NASPL Possible NW

Ipsos is delighted to be taking part in the annual NASPL Professional Development Seminar – a unique event, designed to bring together lottery industry employees at all levels in a small-group, hands-on format, with workshops led by industry leaders covering all the primary disciplines in the industry.

What if you could identify which point-of-sale behaviours drive lottery revenue, and which ones detract from it? Join Ipsos’ Scott Morasch and Joey Lam [July 28 | 4pm] as they unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.

Optimizing Retail Performance & Revenue: How Continuous Feedback Helps Find Hidden Sources of Growth

In this session, Scott and Joey will showcase meta-learnings from retail mystery shopping across regulated industries – lottery among them. Hear how mystery shopping data can predict which locations will become tomorrow's success stories or liability nightmares, and what interventions can shift retailers from one category to the other. This session will be widely applicable across sales teams, brand experience, and regulatory compliance personnel. We’ll show you how lotteries and retail businesses are driving sales performance by leveraging mystery shopping, from compliance checking tools to fully integrated customer experience feedback.

To join us, please register on the NASPL website.