In 2017, the average Canadian consumed a Dinner prepared with a meal kit 8 times per year.
Ranking of Top Meal Kits by Type
% Eating Occurrences, All Venues
- Fresh Meal Kits*
- Taco Meal Kits
- Stir Fry Meal Kits
- Pasta Meal Kits
- Burrito Meal Kits
- Potatoes (Meal Kits)
- Pizza Meal Kits
- All Other Meal Kits
Source: Ipsos FIVE Data for R’12M Period Ending December 2017
*Fresh Meal Kits: Kits Requiring Assembly or Cooking that have at least one Fresh Perishable Item
FIVE’s daily tracking of what individuals eat and drink details the consumption behaviour and attitudes of 20,000 Canadians annually trended over time. Our robust sample, coupled with the experience and expertise of the FIVE Team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.
[WEBINAR] Sustainable Packaging: A Potential Avenue of Distinction
In this next session from our ESG series, Ipsos’ Dionne Daley will discuss the role of sustainable packaging in innovation. Learn how Ipsos goes deeper to better understand your brand’s consumers, what will resonate best with them, and how you can explore sustainable packaging as a potential avenue of distinction; a critical component for in-market success.