Discovering Canada's Players

Canadian Gaming Business Magazine Article (Pages 8-12) Spring 2013

If the idea of a casino conjures up images of Las Vegas, Monte Carlo, and Atlantic City, or of Hollywood flicks starring James Bond or Nicolas Cage, it is quite likely your expectations for casinos in 2013 are outdated. Ipsos Reid's Lottery & Gaming practice takes a closer look at the attitudes and behaviours of Canadian casino visitors to capture a clear measure of the casino market in this country. Find out more by reading our latest article.

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