Get your share of the evening snack trend

Everyone enjoys an evening snack, especially Canadians 50 and older who are driving the trend.

Get your share of the evening snack trend

The author(s)

  • Kathy Perrotta Vice President, Canada, Ipsos Marketing
  • Darin Chartrand Senior Account Manager, Canada, Ipsos Marketing
Get in touch

While snack foods are most often consumed in the afternoon, growth in evening snacking is driven by those over 50 years old who are more likely to opt for premium food items made with high quality ingredients that both comfort and enhance the moment.

In 2018, you’ll want to examine what product and brands are driving this growth, and whether you have your fair share of ‘evening snack mania’.

 Population      % of Occurrences, All Avenues
 <1313-1718-2425-3435-4950-6465+
Morning Snack114128951141048069
Afternoon Snack12293104100929686
Evening
Snack
58929791109120141

 

FIVE’s daily tracking of what individuals eat and drink details the consumption behaviour and attitudes of 20,000 Canadians annually trended over time. Our robust sample, coupled with the experience and expertise of the FIVE Team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.

The author(s)

  • Kathy Perrotta Vice President, Canada, Ipsos Marketing
  • Darin Chartrand Senior Account Manager, Canada, Ipsos Marketing

Consumer & Shopper