FFWD: Ipsos Brand Influence Study

Ipsos and the ICA reveal Top 10 Most Influential Brands in Canada for 2016 at the ICA's 2017 FFWD Advertising & Marketing Week

WHAT

Discover the 10 most influential brands in the country and the factors that drive this influence and how they differ by brand.

Brand lessons to be learned:

  • What is brand influence, who has it, and how is it gained and lost?
  • What can Canadian marketers and advertisers learn from successful local brands from around the world?
  • Why do marketers need to understand the generational divide? Including new this year, Gen Z.

Brands named on last year's (2015) list were: Google, Apple, Microsoft, Facebook, YouTube, Visa, Walmart, Tim Hortons, Amazon and Samsung. Join the discussion to find out who are the leaders, followers and new players, and how the rankings have shifted over the past year.

WHY

Essential knowledge for anyone working in the communications, marketing or advertising industries, or involved in the retail, financial services, media, entertainment, automotive, foodservice, loyalty, technology/digital/social media or CPG sectors.

WHO

Steve Levy, COO, Ipsos and CMOs from Canada's most influential brands

WHEN

Tuesday January 31, 2017 2:30pm

PHOTO

Top 10 brands photo opportunity at 3:35 p.m. outside Cinema 2

WHERE

TIFF Bell Lightbox - Cinema 2, 350 King Street West, Toronto, ON M5V 3X5

TICKETS

Tickets are available at www.advertisingweek.ca, or click here for more details.

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