Gambling Industry Research

Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.

17 April 2025

Gaming

News + Polls

	Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business Revisit our on demand webinar to hear how leading companies are transforming mystery shopping from a simple customer experience tool into a powerful compliance shield. Access Recording
	The Future of Fun: Elevating CX in a Dynamic Betting World Revisit our on demand webinar to hear valuable insights and practical strategies to elevate your CX and build lasting emotional connections with your players. Access Recording
	Unlocking the Future of Lotteries & the Evolving Gambling Landscape Hear invaluable insights into identifying untapped audiences and captivating the next generation of lottery players, paving the way for sustainable growth within the category. Access Recording
	Don’t Gamble on Advertising Effectiveness Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector. Access Recording
	Lessons from sports betting ads Check out Lesson #1: Branding Better for More Wins More Often Access our Research
	Sports betting is everywhere Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds. Access our Research
	How much is too much? Nearly half of Canadians think gambling ads have gotten out of hand Ipsos polling finds that Canadians are experiencing fatigue from gambling advertising. Access our Research
	Thirty Percent of Canadians Report Being Registered on an Online Gambling Website Market Heating Up Thanks to Changing Regulations in Ontario Access our Research

Our Solutions

We offer a wide range of highly specialized business solutions that provide true understanding of the gambling market, the players within it, and the critical keys to success for your brands.

All of our research methods and solutions have been carefully adapted and customized to suit the gambling industry, including state & provincial lotteries, game developers, iGaming operators, casinos, and government/regulatory authorities.

Innovation, Concept Testing & Forecasting	We help our gaming industry clients to evaluate, screen and forecast their innovations to optimize their appeal and maximize their chances of in-market success. Learn more about our comprehensive innovation testing portfolio and test your new launches with confidence Experience Vantis and test 5+ new game concepts at-cost. This is a limited-time program so register now! Our fast, cost-effective solution to test multiple games and stimuli Create your optimal scratch games portfolio Design your planogram for a player-friendly user experience and maximize your revenue potential
Brand Tracking & KPI Measurement	We help the gaming industry to answer their most important brand questions: Am I delivering on the brand strategy? How do I build or adjust the strategy? How do I grow my brand and identify the relevant measures of success? How are my brand and corporate KPIs changing over time; and how is it related to my marketing activity?
Advertising Creative Assessment	We help our gaming clients to assess and maximize creative potential to achieve short and long-term success for their business.
Advertising In-Market Tracking	We help our lottery & gaming clients to monitor, evaluate and optimize their campaign performance on air or post airing.
Market Landscape & Market Understanding	We help our clients see where the gambling market is heading, identify their best growth opportunities and anticipate and harness disruption.
Mystery Shopping	We help our clients to measure the service standards and regulatory compliance requirements in the gambling sector, including ID checks, payment procedures, and merchandising audits.
Qualitative Research	We help our clients on all formats of small-audience qualitative research. We deploy a wide range of solutions such as qualitative communities, online discussions, in-person focus groups, ethnography, immersions, empathy interviews, curation, and workshops.
Customer Experience & Player Journey	We help our clients to assess every interaction a customer/player has with an organization, both perceptions and experiences – past, present and future intentions; emotional and functional – across every touchpoint and channel.
Corporate Reputation	We help our clients understand and harness the power of their reputation in support of business and societal goals. We work with some of the world’s biggest companies providing them with insights and advice on how to manage their reputations across multiple markets and cultures.
Social Intelligence & Analytics	We help our clients by using Social Media Mining, Text Analysis, and Image Analysis solutions to provide an overall vision of content posted by consumers or individuals online.