The Most Influential Brands in Canada

So much of modern life is branded. From the car you drive to the phone you use, from the coffee you drink to the piece of plastic you use to pay for it all. In the ubiquitous world of brands, some stand out from the clutter to create something more than an experience and to elicit something more than an emotional reaction. These brands have influence. And in some cases, that influence has truly changed our world.

In December 2013, we conducted an online survey with just over 5,000 adult residents of Canada using the Ipsos iSay Panel. In the study, we tested 100 brands in a comprehensive comparison and evaluation with the Canadian public. To attain a driver score, each survey respondent was asked to randomly assess ten of these brands, answering "yes" or "no" to a series of statements that underpin our five dimensions of brand influence.

Download this comprehensive look at how brands influence us and which ones had the most influence over Canadians in 2013. Aside from a look at the Top Ten brands, you'll also get a look at gender and generational information, stock performance, advertising, and brands that are blazing up the influence charts.

Because no matter how big or small your brand, influence is important.