Vancouver Knowledge Summit: It's Cool To Be Innovative
There's a lot of buzz out there about innovation. It's no longer important to stay up-to-date with trends. It is critical to be the first one out with the best next thing. But the challenge is knowing how to develop products and services that your customers will not only love, but want to buy.
Ipsos hosted the Vancouver Knowledge Summit on July 17, 2012 during which we showcased tips, techniques and really cool research methodologies that will blow your mind in terms of customer understanding, and take your brand and business success to the next level.
We discussed measuring return on investment with advertising and brand research, showcased advances in digital research leveraging social media and social listening, and provided an overview of in-store testing for all our retailers out there.
